AI Insights · Timothy · October 2025
Top 5 Personal Finance Apps on iOS in Kenya: Q3 2025 Performance
Explore the performance trends of the top personal finance apps in Kenya on iOS during Q3 2025, including downloads, revenue, and active users.
In the third quarter of 2025, the personal finance app market in Kenya on the iOS platform saw interesting dynamics across the top five apps, as reported by Sensor Tower.
YNAB experienced fluctuations in its weekly revenue, with a notable peak of approximately $187 in late September. The app's weekly downloads ranged from 7 to 43, while weekly active users remained steady, fluctuating slightly around 80 to 106.
Splitwise showed a consistent pattern in weekly downloads, maintaining figures between 64 and 86. Revenue peaked at $92 in early September, and weekly active users stayed robust, hovering around 230 to 266.
Spendee Budget App & Planner had a significant revenue spike to $95 in late July. Weekly downloads varied from 6 to 37, while active users remained relatively steady, mostly between 50 and 64.
The Buddy: Budget Planner App saw a notable revenue increase to $73 in late July and again to $72 in late September. Downloads were stable, ranging from 9 to 26, with active users slightly fluctuating around 29 to 37.
Monefy: Money Tracker showed a steady increase in weekly downloads early in the quarter, peaking at 60. Revenue had a high of $64 in late July, while active users remained consistent, ranging from 112 to 145.
For more detailed insights into these trends, Sensor Tower provides comprehensive data and analysis.
